Can Blizzard and Tecnica, authentically align under one brand essence while speaking meaningfully to the same skier?

Blizzard and Tecnica are two iconic alpine brands with deep roots in performance, innovation, and craft — one born in the Austrian Alps, the other in the Italian Dolomites. While each brand holds a unique identity, both serve the same passionate skier. This project aims to explore the potential for a unified brand platform that strengthens both identities while establishing a shared voice in the market.

Creative Direction
Mission & Vision
Brand Book & Identity Guide
Brand Design