CAN A NEW BRAND PURPOSE DRIVE FUTURE GROWTH FOR ROLLERBLADE?

The purpose of the project was both simple and visionary: To gather in one place the bright, creative, and ambitious people who know Rollerblade best, disrupt the normal ways they tend to think about Rollerblade’s brand and its “messaging,” and inspire them to articulate what’s most real about the brand and what’s best.

Creative Direction
Develop Mission & Vision
Brand Book & Identity Guide
Brand Design
Website Design
Packaging Design
Product Direction
Brand Film