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boundary

breakers

big question

Can the school of tomorrow put human needs at the center of innovation and entrepreneurship?

creative brief

In a world where the challenges facing future generations grow more complex by the day, one grades 6–12 school set out to do something bold: reimagine what it means to prepare students for the real world. We partnered with them to build a brand rooted in empathy, creativity, and human-centered design—aligning strategy, identity, and storytelling to reflect a future-facing vision of innovation and leadership.

services

Creative Direction
Develop Mission & Vision
Brand Book & Identity Guide
Brand Design
Website Design
Brand Film
Interior Design
Curriculum Design

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Flannel turned our
ideas into a focused
vision one bold
enough to inspire
schools everywhere.
-Tom Woelper, founding head of school
brand

Prepare the next generation of innovators and entrepreneurs to pursue their dreams and shape a better world. Students discover their passion and Purpose, innovate with Impact, and prepare for what comes Next.

vision

brand

design

Disrupting an industry is good when it creates a new way of thinking or doing that empowers people and makes their lives better.
-TOM WOELPER, FOUNDING HEAD OF SCHOOL
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night owls logo

curriculum

key insights

Students want to feel a sense of ownership.

Students want to feel valued and heard.

Students want to make real-world connections.
user interviews

Empower students to channel their creativity, design responsibility, and drive positive change through a multi-disciplinary studio course.

spaces