flannel logo

for the

planet

big question

Can a brand vision rooted in purpose reduce emissions and redefine what’s possible for the planet?

creative brief

We brought together Greenfield Global’s brightest minds to align around a single North Star—a brand vision that reflects the company’s purpose and potential. By challenging conventional thinking and tapping into its deep expertise, we uncovered how Greenfield’s commitment to low-carbon innovation can drive real emissions reduction and inspire progress—for the planet, and for the people powering it.

services

Creative Direction
Mission & Vision
Brand Book & Identity Guide
Brand Design

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These two days were fantastic. So much alignment. now comes the hard part - the follow-through. The next steps will be critical.
-richard gagnon, plant manager, varennes
brand
vision
We try to recover
everything that
we produce.
-alain boutet, director of innovation
the long run

Too many things in our lives are made from fossil fuels. Even things we love, even underfoot. The world's atmosphere has passed above the carbon limit that is sustainible, and the rate of increase is accelerating.

set a new pace.
run amok

Too many things in our lives are made from fossil fuels. Even things we love, even underfoot. The world's atmosphere has passed above the carbon limit that is sustainible, and the rate of increase is accelerating.

set a new pace.

brand

story

Flannel's creativity is unmatched, their process is clear and effective, and the final product is world class.
-howard field ceo