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the

woods

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big question

can the power of film
help recruit the talent
and character needed to build an ivy league
championship team?

creative brief

To help Dartmouth Football attract the next generation of elite student-athletes, we set out to create a series of cinematic recruitment films—each one crafted to reflect the grit, discipline, and academic ambition that defines the program. More than highlight reels, these stories captured the spirit of Dartmouth: a place where championship football and Ivy League excellence go hand in hand. The result? A deeper connection with recruits and their families—and, the very next season, an Ivy League title to prove it worked.

deliverables

Dartmouth Football Brand
Interior Branding
Brand Films
Brand Design
Recruitment Films

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big question

can business be a force
for good-and still be
good business?

creative brief

In a world defined by complexity and change, the Tuck School of Business stands apart in its commitment to developing wise, decisive leaders who better the world through business. We partnered with Tuck to bring that mission to life through a brand grounded in purpose, global perspective, and human connection. From experiential programs like TuckGO to a vibrant network of centers exploring the intersection of business, government, and society, we helped craft a narrative and identity system that reflects the school's distinctive approach: one that prepares students not just to succeed - but to lead with integrity, empathy, and impact.

deliverables

Brand Design
Alumni Magazine
Print Collateral Design
Website
Brand Films

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